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Why public relations is infrastructure – not a plugin Public relations has a reputation for being something businesses turn to when they need to generate awareness. It’s something that most founders want to turn on – like a tap – when they need it expecting almost instant results. But, it doesn’t work like that. Turning on a tapContinue Reading
7 Steps to Effective PR Strategies
7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
7 Steps to finding Product Marketing Fit™
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
How To Build Key Relationship Maps
How to Build Key Relationship Maps 1. In the large circles place the names or positions of the people critical to achieving your desired commercial outcome. 2. In the outer circles, place the names of the people your key relationships can help you reach. OR 1. In the large circles place the names or positionsContinue Reading
7 Steps to Effective Publicity Strategies [How to get the coverage you want]
Want more media coverage? Follow these seven steps to effective publicity strategies. Desired Commercial Outcome 1. In the top left in the box called ‘Desired Outcome’ write down one desired commercial outcome directly from media coverage that is achievable within the next 90 days. It must be realistic, specific, and measurable. Assumptions 2. In theContinue Reading
Content vs. Journalism. Free Publicity vs. Free Press.
Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://thinkdifferently.ca
8 riskiest assumptions that cause PR and marketing failure
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
What’s the difference between a news release and a press release?
What’s the difference between a news release and a press release? It’s very simple. A press release is about distributing a single piece of information to as large an audience as possible, via the media. A news release is about communicating news to an identified audience. What’s the difference between information and news? That willContinue Reading
PR, Marketing & Publicity – The Future is Lean
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Apple needs to do more than sell iPhones
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.