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Brand is an overused and often misunderstood concept. A brand is the sum of an organization’s core values as seen by the people that experience it. It requires a set of core values, established by the organization and communicated as a brand promise. A brand promise is a commitment to live and breathe its coreContinue Reading
Defining brand
Brand is an overused and often misunderstood term. Everybody has one and every company is one. While this is true, a brand is not determined by the individual or organization – but by those that interact with them. A brand is the perception of how well an individual or organization keeps the promise it makes,Continue Reading
What does Trump know about branding? Absolutely nothing. Here’s why.
(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It’s a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to theseContinue Reading
PR & Marketing Glossary of Terms for Entrepreneurs
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee. The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
What Is Brand?
You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do and everything you say.Continue Reading
What is Brand?
Launching a brand You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do andContinue Reading
3 Myths About Brand
I’ve been to a number of events recently where people have been talking about brand – how to create it, how to manage it and the importance of it. Not once have I actually heard an accurate description of what brand is… of the last three presentations I’ve seen on the topic one didn’t mentionContinue Reading
Negative Coverage Creates PR Problem for United
As a communicator it’s been fascinating watching United’s response to its “re-accommodation” of a passenger from one of its flights over the weekend. It has created a public relations headache that it could easily have avoided. Holding Pattern As soon as the issue happened, United ground crew should have alerted the company’s senior communications executives. InContinue Reading
Audi tries to think different about advertising
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
BBC Apprentice Series 12 Episode 10 – Gin Task
BBC Apprentice Series 12 Episode 10 – Gin Task The task for The Apprentice candidates in Series 12 Episode 10 is to create a new Gin product along with a visual brand identity. My initial thoughts are to focus on the luxury market. Lots of existing companies go with green coloured labels of bottles & somethingContinue Reading