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A read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies. Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading
What Is The Right Message?
There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading
Whose Context Is It Anyway?
Context is the most often forgotten part of any PR, marketing and publicity strategy. But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Smart PR is Effective PR
I’ve read a few articles in recent days about smart PR and marketing, including this one by Jackie Nagel on ‘The New Normal‘. Smart PR and marketing is, to my mind, effective PR & marketing – it delivers the right message to the right audience at the right time in order to achieve the desired outcome.Continue Reading
PR Is About Who YOU Know – Not Who Your PR Agency Knows
Are you leasing relationships from your PR agency, rather than getting help to build them yourself? You might want to rethink your approach. Here’s why. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
When Should I Start To Think About Public Relations?
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso. Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading
What is Effective PR?
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of articles published in both the PR industry media and in entrepreneur magazines and websites that offer ‘X things you shouldContinue Reading
Why Doesn’t My PR Strategy Work?
There are seven common reasons that public relations programmes don’t deliver the results that you want. He’s a quick overview: Your message is wrong. Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one. If the message is wrong all theContinue Reading
Public Relations Is Long Term – Not Just Real Time
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading