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THINK DIFFERENT [LY]
  • THE COMPANY
    • ABOUT US
    • GROUP COMPANIES
  • PRODUCTS
    • STRATEGY KITS
    • ELEMENT PACKS
    • MERCHANDISE
  • SERVICES
    • AGENCY STRATEGY SESSIONS
    • WORKSHOPS
    • COMMS STRATEGY SPRINTS
  • RESEARCH
    • A UNIFIED THEORY OF INTEGRATED STRATEGIC COMMUNICATIONS
    • THE SCIENCE OF RISK MITIGATION FOR STRATEGIC INTEGRATED COMMUNICATIONS
  • S.C.I.E.N.C.E.
  • TOOLS
  • THE LEAN AGILE COMMUNICATIONS PLAYBOOK
Lyndon Johnson 0

How to write better press releases?

Posted September 24, 2017 · Add Comment

“How do we get a journalists to pick up our press release?” It’s a question that COMMS.BAR specialists get asked regularly.  They’re an expensive way to find out whether you can get the media interested in an announcement and the truth is that most releases are distributed to mail boxes set up for the purposeContinue Reading

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Lyndon Johnson 0

Entrepreneurship In 3 Sets: What Entrepreneurs Can Learn From Athletes

Posted September 7, 2017 · Add Comment

Over the last few years it has been rare for me to take time off. I’m not talking about vacation. I’m talking about hours. Even when I’ve not been working directly on building my business, I’m thinking about it. Last week I allowed myself a rare afternoon off during work hours to spend an afternoonContinue Reading

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