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Change the way you pay public relations marketing The starting price for hiring a traditional public relations agency is $15,000, plus taxes. The average monthly retainer fee is upwards of $5000 per month and most want a minimum of a three month commitment. That’s before you’ve even started to do anything. In return an agency will sell you aContinue Reading
Change the way you access public relations and marketing
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
Ask These Questions When Journalists Call | Checklist
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media. There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
Media Relations 101 – Journalists want sources not pitches
Media 101 | Journalists want sources not pitches If you want more media coverage become a source. Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
Growing A Startup Is Like A Game Of Football
Growing A Startup Is Like A Game Of Football. Set a 10-yard goal every month and attempt to make the yardage in four downs rather than throwing Hail Mary’s.
Entrepreneurs: Build Your PR & Marketing Playbook
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry. They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field. They can see the end zone and are looking forContinue Reading
PR Industry Has Been In Fake News & Alternative Fact Business For Years
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election. But in reality, fake news is nothing new. It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
Magic Leap – Communications Lessons For Every Startup
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding With this task the key is going to be finding people that ride bikes – and finding them en mass. This isn’t a general consumer task, it’s all about focusing on a niche. I’d call Cycling Weekly and find online communities and cycle clubs. It isContinue Reading
Stop Marketing Like a Fortune 500 Company. Start marketing like a startup.
Stop marketing like a Fortune 500 company. Start marketing like a startup. One of the most common mistakes I see entrepreneurs make is trying to emulate the strategies of Fortune 500 companies. Either that or they try to copy what others have done in the hope that it delivers the same results for their business. Stop marketingContinue Reading