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I made a mistake in trusting in a reporter. It won’t happen again. — Anthony Scaramucci (@Scaramucci) July 28, 2017 Anthony Scaramucci isn’t the first, and won’t be the last, to see something they told a journalist in print. What is concerning is that the Communications Director for The White House appears not to understandContinue Reading
The Truth About Email List-Building
Earlier this week Scott Stratten posted on LinkedIn complaining that he was being added to email lists by people he connected with on the platform. It’s a growing problem, not just on LinkedIn but across every social network. The problem is that the entrepreneurs are repeatedly told that list building for distributing marketing content isContinue Reading
Measuring Marketing is Binary
Marketing has become overly complex. Many of the articles I read on the topic, whether traditional – analogue – marketing or using new online platforms and digital tools, fail to explain the essence of marketing. Ask many marketing ‘professionals’ to define marketing and they’d fail to do it in a single sentence. Marketing is simpleContinue Reading