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THINK DIFFERENT [LY]
  • THE COMPANY
    • ABOUT US
    • GROUP COMPANIES
  • PRODUCTS
    • STRATEGY KITS
    • ELEMENT PACKS
    • MERCHANDISE
  • SERVICES
    • AGENCY STRATEGY SESSIONS
    • WORKSHOPS
    • COMMS STRATEGY SPRINTS
  • RESEARCH
    • A UNIFIED THEORY OF INTEGRATED STRATEGIC COMMUNICATIONS
    • THE SCIENCE OF RISK MITIGATION FOR STRATEGIC INTEGRATED COMMUNICATIONS
  • S.C.I.E.N.C.E.
  • TOOLS
  • THE LEAN AGILE COMMUNICATIONS PLAYBOOK
Lyndon Johnson 0

Apple’s communication strategy is risky

Posted May 28, 2016 · Add Comment

Apple – once the master communicator – is playing a dangerous game.  It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise.  For a company that was the master of understatement; a company known for the secrecyContinue Reading

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Lyndon Johnson 0

What is marketing?

Posted May 28, 2016 · Add Comment

Very little of what is called marketing can be legitimately considered to be so.

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Lyndon Johnson 0

What Is Influencer Marketing?

Posted May 16, 2016 · Add Comment

What is an influencer?

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Lyndon Johnson 0

How to tell whether your content is marketing

Posted May 14, 2016 · Add Comment

If there’s no call to action then a piece of content is not a piece of marketing communication, it’s promotion.

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Lyndon Johnson 0

Storytelling: are you telling the right story?

Posted May 13, 2016 · Add Comment

The key to effective story telling is to tell the story your audience wants to ‘read’

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Lyndon Johnson 0

Why you should stop creating content & start building relationships

Posted May 13, 2016 · Add Comment

How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?

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Lyndon Johnson 0

What is the definition of marketing?

Posted May 13, 2016 · Add Comment

The only goal of marketing is to compel a defined person or group of people to take a specific action. Promotion, as part of marketing, is also known as marketing communications.

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Lyndon Johnson 0

PR and publicity – what is the difference?

Posted May 8, 2016 · Add Comment

If PR is media coverage, what is publicity? It’s the most important question your PR firm needs to answer.

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