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Want to change the value public relations & marketing delivers? Measure it differently! Chances are you’re measuring the return on your investment based on awareness. You’re also likely relying on awareness to deliver commercial value. The PR industry likes it that way. The problem with using awareness to measure the value of PR is thatContinue Reading
Change the way you pay for public relations and marketing
Change the way you pay public relations marketing The starting price for hiring a traditional public relations agency is $15,000, plus taxes. The average monthly retainer fee is upwards of $5000 per month and most want a minimum of a three month commitment. That’s before you’ve even started to do anything. In return an agency will sell you aContinue Reading
Change the way you purchase public relations and marketing
PR agency beauty Pageant Hiring a PR company is a bit like a beauty pageant. Having made a long list of potential suppliers, a short-list is invited to pitch. Each firm presents a comprehensive programme of research, media relations, content creation, social media and influencer marketing. An agency calls it a strategy. The pitch isContinue Reading
Change the way you access public relations and marketing
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
Change the way you define public relations and marketing
Definitions Matter In order to get the most out of public relations it is important to understand what it is – and what it isn’t. Alphabet soup Over the last few years, the terms public relations, marketing and publicity have become interchangeable – to the detriment of all of them. Without clear definitions it isContinue Reading
Change the way you think about public relations & marketing
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading