(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It’s a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to theseContinue Reading
Content marketing is the latest buzzword, but in reality, it’s nothing new! It’s just marketing that uses content as the delivery mechanism for the call to action. AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible. It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading
Public Relations is everything an organization or entrepreneur does to build a relationship between it and an audience. It’s about building trust, credibility and demonstrating that you have a shared interest.
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