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THINK DIFFERENT [LY]
  • THE COMPANY
    • ABOUT US
    • GROUP COMPANIES
  • PRODUCTS
    • STRATEGY KITS
    • ELEMENT PACKS
    • MERCHANDISE
  • SERVICES
    • AGENCY STRATEGY SESSIONS
    • WORKSHOPS
    • COMMS STRATEGY SPRINTS
  • RESEARCH
    • A UNIFIED THEORY OF INTEGRATED STRATEGIC COMMUNICATIONS
    • THE SCIENCE OF RISK MITIGATION FOR STRATEGIC INTEGRATED COMMUNICATIONS
  • S.C.I.E.N.C.E.
  • TOOLS
  • THE LEAN AGILE COMMUNICATIONS PLAYBOOK
Lyndon Johnson 0

The DNA of successful PR and marketing strategy

Posted November 29, 2018 · Add Comment

I’m fascinated by communications strategy.  I spend hours looking at what makes a strategy work – and what makes it fail.  As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies.   In thisContinue Reading

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Lyndon Johnson 0
PR, Retainer Fee, Savings

This post will save you $000s in PR retainer fees

Posted November 2, 2018 · Add Comment

THIS POST WILL SAVE YOU $000s IN PR RETAINER FEES If you’re paying a public relations agency thousands of dollars to issue and follow up press releases this post will explain how you can save money and increase your chances of achieving commercially-valuable media coverage. What’s more you will be able to measure the commercialContinue Reading

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