What’s the difference between a news release and a press release?

Posted by / Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Toronto

What’s the difference between a news release and a press release?

It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That will be the topic for tomorrow’s PR espresso.