A Unified Theory of Strategic Integrated Communications

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For the past few years I’ve been working to develop a unifying theory that explained how each of the communications disciplines worked – both independently and as a single system.  My paper, published by Palgrave in their Encyclopedia of Interest Groups, Lobbying, and Public Affairs, introduces the theory, including an hierarchy, a taxonomy and scientificContinue Reading

3 Myths About Brand

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I’ve been to a number of events recently where people have been talking about brand – how to create it, how to manage it and the importance of it. Not once have I actually heard an accurate description of what brand is… of the last three presentations I’ve seen on the topic one didn’t mentionContinue Reading