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For the past few years I’ve been working to develop a unifying theory that explained how each of the communications disciplines worked – both independently and as a single system. My paper, published by Palgrave in their Encyclopedia of Interest Groups, Lobbying, and Public Affairs, introduces the theory, including an hierarchy, a taxonomy and scientificContinue Reading
Measuring What Matters – the key elements of measuring public relations & marketing
Measurement Stack Measuring the effectiveness of a communications strategy requires the outcomes of each discipline to be quantified in terms of progress and ultimate impact. The success of a communications strategy relies on a specific data point and impact is a compound measurement of multiple metrics. The ultimate aim of public relations is actionable relationshipsContinue Reading
The Strategic Elements of Integrated Communications
Science is defined as an organized body of knowledge for forming testable hypotheses and predictions. In order for public relations and marketing to be examined scientifically it is necessary to organize it by creating a taxonomy to describe each element clearly. This taxonomy allows the interrelationship between each element to be better understood —Continue Reading
Integrating Eric Ries’s Build Measure Learn Into Communications Strategies
A New Integrated Communications Measurement Stack
Grunig & Hunt’s Models of Communication Visualized
Grunig & Hunt’s Models Communications academics Drs. Grunig and Hunt identified four relationship models: two-way symmetrical two-way asymmetrical public information press agentry These models form the basis of traditional organizational communications programs — but are largely limited to formal “message” or narrative-driven activities. There have been many attempts to quantify the value of usingContinue Reading
Do I Need Public Relations, Marketing or Publicity?
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
Evaluating PR + Marketing Effort
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
Why PR Agencies Don’t Publish Their Prices
Ever wondered why PR companies don’t publish their prices? Us too! If a PR company doesn’t publish its prices up front you should start to question why… and what else they aren’t telling you.
Disclosure and Transparency In Marketing
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.” This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?