Defining brand

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Brand is an overused and often misunderstood term. Everybody has one and every company is one. While this is true, a brand is not determined by the individual or organization – but by those that interact with them. A brand is the perception of how well an individual or organization keeps the promise it makes,Continue Reading

A Unified Theory of Strategic Integrated Communications

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For the past few years I’ve been working to develop a unifying theory that explained how each of the communications disciplines worked – both independently and as a single system.  My paper, published by Palgrave in their Encyclopedia of Interest Groups, Lobbying, and Public Affairs, introduces the theory, including an hierarchy, a taxonomy and scientificContinue Reading