Lean Communications Value Proposition Integration

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As part of work to integrate communications into the core function of business, we have attempted to map Strategyzer’s Value Proposition Canvas using elements from the Lean Communications Table of Strategic Elements. A validated value proposition is required for marketing (rather than simply marketing communications) in order that a compelling call-to-action can be developed. ByContinue Reading

An Integrated Lean Agile Communications Workflow

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An Integrated Lean Agile Workflow for Strategic Communications The biggest challenge facing communications strategists is integrating core disciplines to strategic business goals. The Lean Communications Methodology™ has been built to enable communications practitioners to use the best business tools as part of their strategy development, testing and implementation activities. Integrating business and product strategy methodsContinue Reading

A Strategic Blueprint For Integrated Strategic Communications

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    Public relations and marketing fundamentals are well-defined. Each discipline has an academically-accepted system; whether Grunig & Hunt’s models of public relations, Culliton and Borden’s Marketing Mix, McCarthy’s 4Ps made famous by Kotler, or Bernays systems for propaganda (later renamed public relations). What has not been done is to develop a single system thatContinue Reading

From Business Model Innovation To Go-To-Marketing

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  Re-thinking Corporate Communications Departments One of the biggest challenges for organizations is breaking down the silos between communications and other business functions. Within communications, there is also the challenge of identifying the role each discipline plays and the remit of each in relation to the others. The Lean Communications Periodic Table™, Framework™ and Methodology™Continue Reading

Grunig & Hunt’s Models of Communication Visualized

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  Grunig & Hunt’s Models Communications academics Drs. Grunig and Hunt identified four relationship models: two-way symmetrical two-way asymmetrical public information press agentry These models form the basis of traditional organizational communications programs — but are largely limited to formal “message” or narrative-driven activities. There have been many attempts to quantify the value of usingContinue Reading

Growing A Startup Is Like A Game Of Football

A Game of Inches

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This afternoon I watched a pick-up game of football.  Almost every play was an attempt at a long pass.  Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies.  Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading