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7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
7 Steps to finding Product Marketing Fit™
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
Content vs. Journalism. Free Publicity vs. Free Press.
Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://thinkdifferently.ca
8 riskiest assumptions that cause PR and marketing failure
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
What’s the difference between a news release and a press release?
What’s the difference between a news release and a press release? It’s very simple. A press release is about distributing a single piece of information to as large an audience as possible, via the media. A news release is about communicating news to an identified audience. What’s the difference between information and news? That willContinue Reading
Donald Trump’s PR Problem
Donald Trump’s PR Problem Donald Trump has a serious PR problem – that will keep him out of the White House For Donald Trump to become the next President of the United States, he need strong relationships with both his core supporters that embrace his extreme policies AND more moderate Republican voters. That’s no meanContinue Reading
PR, Marketing & Publicity – The Future is Lean
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
5 things about storytelling every entrepreneur can learn from Bill Clinton
Startup Storytelling – 5 things every entrepreneur can learn from Bill Clinton I’ve been watching as much of the Democratic and Republican National Conventions as I can. I’ve been comparing the tone, style and credentials of the speakers and looking for tips I can pass on to customers. At the Democratic Convention Bernie Saunders speechContinue Reading
Apple needs to do more than sell iPhones
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
BlackBerry Must Die
BlackBerry ($BBRY) must die. The company announced today that it is to end production of its Classic handset, reigniting the debate about the company’s future. Many question whether it has one. As a long-term observer – and critic – of the company’s communications mis-steps, it is clear that BlackBerry’s biggest problem is not the devices, but its ability to sellContinue Reading