![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
BBC Apprentice Series 12 Episode 9 – VR Games Task The task for The Apprentice candidates in Series 12 Episode 9 is to create a Virtual Reality (VR) game. They have to create the gameplay and visual identify and present it to industry insiders. VR is still a niche opportunity. But, companies like Google, SamsungContinue Reading
BBC Apprentice Series 12 Episode 10 – Gin Task
BBC Apprentice Series 12 Episode 10 – Gin Task The task for The Apprentice candidates in Series 12 Episode 10 is to create a new Gin product along with a visual brand identity. My initial thoughts are to focus on the luxury market. Lots of existing companies go with green coloured labels of bottles & somethingContinue Reading
BBC Apprentice Series 12 Episode 6 – Discount Buying
BBC Apprentice Series 12 Episode 6 – Discount Buying The key to here is to get prices from as many people as possible (2 – 4) to give you leverage. The other element is to ensure you can get all of the items overnight – checking opening times. I would have split the team withContinue Reading
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding With this task the key is going to be finding people that ride bikes – and finding them en mass. This isn’t a general consumer task, it’s all about focusing on a niche. I’d call Cycling Weekly and find online communities and cycle clubs. It isContinue Reading
BBC Apprentice Series 12 Episode 4 – Department Store
BBC Apprentice Series 12 Episode 4 – Department Store In the BBC Apprentice Series 12 Episode 4 “Department Store” task there’s only one product here for me… the scarves. It’s the primary reason that tourists visit Liberty. Choosing the scarves as well as creating an interactive window display in order to show them off. It should captureContinue Reading
BBC Apprentice Series 12 Episode 2 – Japanese Jeans
BBC Apprentice Series 12 Episode 2 – Japanese Jeans In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand. What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task. ‘Jinzu – Japanese for Jeans’ would have been my advertising sloganContinue Reading
BBC Apprentice Series 12 Episode 1 – Collectables Task
BBC Apprentice Series 12 Episode 1 – Collectables Task The first episode of Season 12 of the BBC Apprentice is a sales negotiation task. The key here is to identify what you have and the value of each item to ensure that the teams get the best price for high value items. It also ensuresContinue Reading
Stop Marketing Like a Fortune 500 Company. Start marketing like a startup.
Stop marketing like a Fortune 500 company. Start marketing like a startup. One of the most common mistakes I see entrepreneurs make is trying to emulate the strategies of Fortune 500 companies. Either that or they try to copy what others have done in the hope that it delivers the same results for their business. Stop marketingContinue Reading
Startup PR & Marketing | Disciplines & Tools Explained
This is a post I’ve been meaning to write for a while. It’s important. I frequently have a conversation with entrepreneurs explaining the difference between communications disciplines – PR, marketing & publicity – and the implementation tools used to deliver campaigns. There’s a lot of confusion, both inside the industry and amongst entrepreneurs and itContinue Reading
Why public relations is infrastructure – not a plugin
Why public relations is infrastructure – not a plugin Public relations has a reputation for being something businesses turn to when they need to generate awareness. It’s something that most founders want to turn on – like a tap – when they need it expecting almost instant results. But, it doesn’t work like that. Turning on a tapContinue Reading