What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them. At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading
I made a mistake in trusting in a reporter. It won’t happen again. — Anthony Scaramucci (@Scaramucci) July 28, 2017 Anthony Scaramucci isn’t the first, and won’t be the last, to see something they told a journalist in print. What is concerning is that the Communications Director for The White House appears not to understandContinue Reading
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
As a communicator it’s been fascinating watching United’s response to its “re-accommodation” of a passenger from one of its flights over the weekend. It has created a public relations headache that it could easily have avoided. Holding Pattern As soon as the issue happened, United ground crew should have alerted the company’s senior communications executives. InContinue Reading
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
Pure Distraction First it was an accusation that President Obama “wiretapping” Trump Tower. Then it was that Obama hadn’t wiretapped Trump Tower, per se, but had conducted surveillance. Next it was based on media reports. Then it’s that rather than use a US agency, Obama had used UK spy agency GCHQ. Today it is accusations thatContinue Reading
Change the way you pay public relations marketing The starting price for hiring a traditional public relations agency is $15,000, plus taxes. The average monthly retainer fee is upwards of $5000 per month and most want a minimum of a three month commitment. That’s before you’ve even started to do anything. In return an agency will sell you aContinue Reading
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading
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