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Trump’s PR problems are more serious than I thought Just before election day I wrote about Donald Trump’s Public Relations problem. I argued his most serious problem was the alienation of mainstream Republican voters, and a large number of it’s elected officials. We all know what happened. Damaging relationships with voters Fast forward to todayContinue Reading
Ask These Questions When Journalists Call | Checklist
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media. There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
Growing A Startup Is Like A Game Of Football
Growing A Startup Is Like A Game Of Football. Set a 10-yard goal every month and attempt to make the yardage in four downs rather than throwing Hail Mary’s.
Audi tries to think different about advertising
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
Entrepreneurs: Build Your PR & Marketing Playbook
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry. They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field. They can see the end zone and are looking forContinue Reading
PR Industry Has Been In Fake News & Alternative Fact Business For Years
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election. But in reality, fake news is nothing new. It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
Magic Leap – Communications Lessons For Every Startup
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
BBC Apprentice Series 12 Episode 7 – Poole Boat Show
BBC Apprentice Series 12 Episode 7 – Poole Harbour Boat Show BBC Apprentice Series 12 Episode 7 is all about sales, with the candidates visiting the Poole Boat show. The key for me is to pick the right products (no great insight here, I know) and to make sure that I provide the best customerContinue Reading
BBC Apprentice Series 12 Episode 6 – Discount Buying
BBC Apprentice Series 12 Episode 6 – Discount Buying The key to here is to get prices from as many people as possible (2 – 4) to give you leverage. The other element is to ensure you can get all of the items overnight – checking opening times. I would have split the team withContinue Reading
BBC Apprentice Series 12 Episode 4 – Department Store
BBC Apprentice Series 12 Episode 4 – Department Store In the BBC Apprentice Series 12 Episode 4 “Department Store” task there’s only one product here for me… the scarves. It’s the primary reason that tourists visit Liberty. Choosing the scarves as well as creating an interactive window display in order to show them off. It should captureContinue Reading