Redesigning public relations and marketing for entrepreneurs
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs.
We talked about:
- the need for clear definitions for public relations, marketing and publicity
- why most entrepreneurs should focus on building key relationships rather than media coverage
- the challenges associated with disruptive innovation
- how entrepreneurs need to make public relations a business strategy, rather than a separate activity
Take a listen to the full conversation below – and please let me know if you have any questions. I can be reached at firstname.lastname@example.org or on 647.773.2677