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Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media. There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
Media Relations 101 – Journalists want sources not pitches
Media 101 | Journalists want sources not pitches If you want more media coverage become a source. Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
Growing A Startup Is Like A Game Of Football
Growing A Startup Is Like A Game Of Football. Set a 10-yard goal every month and attempt to make the yardage in four downs rather than throwing Hail Mary’s.
Audi tries to think different about advertising
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
Entrepreneurs: Build Your PR & Marketing Playbook
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry. They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field. They can see the end zone and are looking forContinue Reading
PR Industry Has Been In Fake News & Alternative Fact Business For Years
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election. But in reality, fake news is nothing new. It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
Journalism Is The Solution To Fake News
Journalism Is The Solution To Fake News Solution Journalism is the solution to fake news. As a recovering broadcast journalist (I spent almost the first six years of my career working in local news and sport) I’ve watched most media outlets move from journalism to content syndication. Looking at this image it’s not about the outletContinue Reading
Magic Leap – Communications Lessons For Every Startup
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
BBC Apprentice Series 12 Episode 7 – Poole Boat Show
BBC Apprentice Series 12 Episode 7 – Poole Harbour Boat Show BBC Apprentice Series 12 Episode 7 is all about sales, with the candidates visiting the Poole Boat show. The key for me is to pick the right products (no great insight here, I know) and to make sure that I provide the best customerContinue Reading
BBC Apprentice Series 12 Episode 8 – London Landmarks
BBC Apprentice Series 12 Episode 8 – London Landmarks The task in Episode 8 of The Apprentice Season 12 is to put on an event at one of two London landmark venues. I’ve chosen to select Madam Tussauds for the purposes of this blog. The obvious draw here is the celebrities. We live in aContinue Reading