Ask These Questions When Journalists Call | Checklist

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Ask These Questions When Journalists Call

Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media. ¬†There’s really no need. Ask these questions when journalists call:

Ask the journalist:
  • What do you need?
  • What’s your deadline?
  • Where can I reach you?

Then, whatever you’re doing, explain to them that you’re in the middle of something and you’ll call them back in a couple of minutes. In addition to getting a direct contact number for the journalist, taking a couple minutes allows you to ask yourself the following questions:

Ask yourself
  • Can I meet deadline?
  • Am I best person to talk?
  • Do I want to talk?
  • What are the three points I want to make
  • Will coverage help grow my business?
  • What are the risks?

Taking a couple of minutes to go through this checklist allows you to take a deep breath and think about whether you can add value to both the journalist and your business. It also avoids any off-the-cuff comments that could do damage to both your personal reputation and that of your startup or small business.

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