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BBC Apprentice Series 12 Episode 6 – Discount Buying The key to here is to get prices from as many people as possible (2 – 4) to give you leverage. The other element is to ensure you can get all of the items overnight – checking opening times. I would have split the team withContinue Reading
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding With this task the key is going to be finding people that ride bikes – and finding them en mass. This isn’t a general consumer task, it’s all about focusing on a niche. I’d call Cycling Weekly and find online communities and cycle clubs. It isContinue Reading
BBC Apprentice Series 12 Episode 2 – Japanese Jeans
BBC Apprentice Series 12 Episode 2 – Japanese Jeans In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand. What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task. ‘Jinzu – Japanese for Jeans’ would have been my advertising sloganContinue Reading
BBC Apprentice Series 12 Episode 1 – Collectables Task
BBC Apprentice Series 12 Episode 1 – Collectables Task The first episode of Season 12 of the BBC Apprentice is a sales negotiation task. The key here is to identify what you have and the value of each item to ensure that the teams get the best price for high value items. It also ensuresContinue Reading
7 Steps to finding Product Marketing Fit™
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
Donald Trump’s PR Problem
Donald Trump’s PR Problem Donald Trump has a serious PR problem – that will keep him out of the White House For Donald Trump to become the next President of the United States, he need strong relationships with both his core supporters that embrace his extreme policies AND more moderate Republican voters. That’s no meanContinue Reading
PR, Marketing & Publicity – The Future is Lean
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Apple needs to do more than sell iPhones
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
What Is Influencer Marketing?
What is an influencer?
Building key business relationships is complex (but not hard)
Build and maintain business relationships in the same way you do personal ones