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Stop marketing like a Fortune 500 company. Start marketing like a startup. One of the most common mistakes I see entrepreneurs make is trying to emulate the strategies of Fortune 500 companies. Either that or they try to copy what others have done in the hope that it delivers the same results for their business. Stop marketingContinue Reading
Startup PR & Marketing | Disciplines & Tools Explained
This is a post I’ve been meaning to write for a while. It’s important. I frequently have a conversation with entrepreneurs explaining the difference between communications disciplines – PR, marketing & publicity – and the implementation tools used to deliver campaigns. There’s a lot of confusion, both inside the industry and amongst entrepreneurs and itContinue Reading
Why public relations is infrastructure – not a plugin
Why public relations is infrastructure – not a plugin Public relations has a reputation for being something businesses turn to when they need to generate awareness. It’s something that most founders want to turn on – like a tap – when they need it expecting almost instant results. But, it doesn’t work like that. Turning on a tapContinue Reading
Content vs. Journalism. Free Publicity vs. Free Press.
Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://thinkdifferently.ca
8 riskiest assumptions that cause PR and marketing failure
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
Donald Trump’s PR Problem
Donald Trump’s PR Problem Donald Trump has a serious PR problem – that will keep him out of the White House For Donald Trump to become the next President of the United States, he need strong relationships with both his core supporters that embrace his extreme policies AND more moderate Republican voters. That’s no meanContinue Reading
PR, Marketing & Publicity – The Future is Lean
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Apple needs to do more than sell iPhones
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
Thoughts on AMEC Integrated Evaluation Framework
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned. It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
Apple’s communication strategy is risky
Apple – once the master communicator – is playing a dangerous game. It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise. For a company that was the master of understatement; a company known for the secrecyContinue Reading