What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them. At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
Want to change the value public relations & marketing delivers? Measure it differently! Chances are you’re measuring the return on your investment based on awareness. You’re also likely relying on awareness to deliver commercial value. The PR industry likes it that way. The problem with using awareness to measure the value of PR is thatContinue Reading
Change the way you pay public relations marketing The starting price for hiring a traditional public relations agency is $15,000, plus taxes. The average monthly retainer fee is upwards of $5000 per month and most want a minimum of a three month commitment. That’s before you’ve even started to do anything. In return an agency will sell you aContinue Reading
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
Media 101 | Journalists want sources not pitches If you want more media coverage become a source. Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry. They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field. They can see the end zone and are looking forContinue Reading
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election. But in reality, fake news is nothing new. It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
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