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“Views expressed are mine and not those of my employer” is a phrase that appears in many twitter profiles – and it’s meaningless. Whether the individual promotes the company they work for – as is often the case – or it’s just that your followers know who you work for, the views and opinions expressedContinue Reading
Threads: The future of journalism
The best way to market a startup or small business
What’s the best way to market a startup or small business It’s a question that I see almost every day. Entrepreneurs looking for the “best” way to market a product, service or business. They’re looking for a silver bullet. The problem is there isn’t one. Depending on which “expert” you follow, the future is socialContinue Reading
The best way to pr a startup or small business
What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading
Why is public relations so expensive? (and how to reduce the cost)
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them. At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading
What is Brand?
Launching a brand You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do andContinue Reading
3 Myths About Brand
I’ve been to a number of events recently where people have been talking about brand – how to create it, how to manage it and the importance of it. Not once have I actually heard an accurate description of what brand is… of the last three presentations I’ve seen on the topic one didn’t mentionContinue Reading
The Truth About Email List-Building
Earlier this week Scott Stratten posted on LinkedIn complaining that he was being added to email lists by people he connected with on the platform. It’s a growing problem, not just on LinkedIn but across every social network. The problem is that the entrepreneurs are repeatedly told that list building for distributing marketing content isContinue Reading
Redesigning public relations and marketing for entrepreneurs
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
Negative Coverage Creates PR Problem for United
As a communicator it’s been fascinating watching United’s response to its “re-accommodation” of a passenger from one of its flights over the weekend. It has created a public relations headache that it could easily have avoided. Holding Pattern As soon as the issue happened, United ground crew should have alerted the company’s senior communications executives. InContinue Reading