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The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading
Startup and SmallBiz PR Basics
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
The 4 Rs of Effective Public Relations & Marketing
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program. There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses – let’s call them the 4 Rs. The Right message The RightContinue Reading
Why Doesn’t My PR Strategy Work?
There are seven common reasons that public relations programmes don’t deliver the results that you want. He’s a quick overview: Your message is wrong. Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one. If the message is wrong all theContinue Reading
The “Expert” Myth
I’ve written about this before, and I’m writing again because it’s important. It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth. Just because you have a pointContinue Reading
How To Tell If My Social Media “Expert” Isn’t An Expert
This one is easy. Ask them for the case listing details and number – and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been an expert witness in court. The only way. For more on choosingContinue Reading
The Views Expressed Here Are Mine AND Those Of My Employer
“Views expressed are mine and not those of my employer” is a phrase that appears in many twitter profiles – and it’s meaningless. Whether the individual promotes the company they work for – as is often the case – or it’s just that your followers know who you work for, the views and opinions expressedContinue Reading
Threads: The future of journalism
The best way to market a startup or small business
What’s the best way to market a startup or small business It’s a question that I see almost every day. Entrepreneurs looking for the “best” way to market a product, service or business. They’re looking for a silver bullet. The problem is there isn’t one. Depending on which “expert” you follow, the future is socialContinue Reading
The best way to pr a startup or small business
What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading