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“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.” This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Media Coverage Is Not Implied Endorsement
There’s a myth that media coverage in an implied endorsement. It’s not and, if we’re honest, never was. The myth was harder to maintain in the days of print and the early days of the internet. But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not anContinue Reading
What Is Buzz?
It is the, erm, buzz word for entrepreneurs and small business owners, but why? Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
What Is Awareness?
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone? If your business needsContinue Reading
What Is Brand?
You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do and everything you say.Continue Reading
Problem With Most Press Releases
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading
What Is The Right Delivery Mechanism For PR?
In this edition of the THINK PR Espresso we talk about the right delivery channel. Social Media is touted by many as being the silver bullet for marketeers and PR people – it is a must-have tool for all organizations in order to deliver messages, content and to communicate with their audiences in real-time. It’sContinue Reading
When Is The Right Time For PR?
Timing is often overlooked by organizations planning their PR activities. If the timing is wrong everything else you do could be in vain. Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading
What Is The Right Message?
There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading
Whose Context Is It Anyway?
Context is the most often forgotten part of any PR, marketing and publicity strategy. But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?