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At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program. There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses – let’s call them the 4 Rs. The Right message The RightContinue Reading
Why Doesn’t My PR Strategy Work?
There are seven common reasons that public relations programmes don’t deliver the results that you want. He’s a quick overview: Your message is wrong. Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one. If the message is wrong all theContinue Reading
The “Expert” Myth
I’ve written about this before, and I’m writing again because it’s important. It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth. Just because you have a pointContinue Reading
How To Tell If My Social Media “Expert” Isn’t An Expert
This one is easy. Ask them for the case listing details and number – and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been an expert witness in court. The only way. For more on choosingContinue Reading
Public Relations Is Long Term – Not Just Real Time
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading
The Views Expressed Here Are Mine AND Those Of My Employer
“Views expressed are mine and not those of my employer” is a phrase that appears in many twitter profiles – and it’s meaningless. Whether the individual promotes the company they work for – as is often the case – or it’s just that your followers know who you work for, the views and opinions expressedContinue Reading
Threads: The future of journalism
The best way to market a startup or small business
What’s the best way to market a startup or small business It’s a question that I see almost every day. Entrepreneurs looking for the “best” way to market a product, service or business. They’re looking for a silver bullet. The problem is there isn’t one. Depending on which “expert” you follow, the future is socialContinue Reading
The best way to pr a startup or small business
What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading
Why is public relations so expensive? (and how to reduce the cost)
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them. At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading