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Media 101 | Journalists want sources not pitches If you want more media coverage become a source. Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
PR Industry Has Been In Fake News & Alternative Fact Business For Years
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election. But in reality, fake news is nothing new. It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
Magic Leap – Communications Lessons For Every Startup
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
Content vs. Journalism. Free Publicity vs. Free Press.
Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://thinkdifferently.ca
What’s the difference between a news release and a press release?
What’s the difference between a news release and a press release? It’s very simple. A press release is about distributing a single piece of information to as large an audience as possible, via the media. A news release is about communicating news to an identified audience. What’s the difference between information and news? That willContinue Reading
PR, Marketing & Publicity – The Future is Lean
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Thoughts on AMEC Integrated Evaluation Framework
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned. It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
Why you should expect more than media coverage from your PR firm
Here’s why you should expect more than media coverage.
PR and publicity – what is the difference?
If PR is media coverage, what is publicity? It’s the most important question your PR firm needs to answer.