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Very little of what is called marketing can be legitimately considered to be so.
Nobody cares about BlackBerry anymore
The truth is that nobody cares about BlackBerry anymore
Why you should expect more than media coverage from your PR firm
Here’s why you should expect more than media coverage.
An entrepreneur’s guide to measuring PR
Here’s how to measure public relations
Why did Target fail in Canada?
Why did Target fail in Canada?
Building key business relationships is complex (but not hard)
Build and maintain business relationships in the same way you do personal ones
Public relations definition
Public Relations is everything an organization or entrepreneur does to build a relationship between it and an audience. It’s about building trust, credibility and demonstrating that you have a shared interest.
Most PR Firms Are Publicists (and how to tell the difference)
What is the difference between public relations and publicity? A publicity company offers media pitching as their primary service. A PR firm helps you build relationships with key people.
Why you should stop creating content & start building relationships
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
Why Are PR Retainer Fees SO Expensive?
Why is public relations so expensive – and what is the average retainer fee?