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What’s the best way to market a startup or small business It’s a question that I see almost every day. Entrepreneurs looking for the “best” way to market a product, service or business. They’re looking for a silver bullet. The problem is there isn’t one. Depending on which “expert” you follow, the future is socialContinue Reading
The Truth About Email List-Building
Earlier this week Scott Stratten posted on LinkedIn complaining that he was being added to email lists by people he connected with on the platform. It’s a growing problem, not just on LinkedIn but across every social network. The problem is that the entrepreneurs are repeatedly told that list building for distributing marketing content isContinue Reading
Measuring Marketing is Binary
Marketing has become overly complex. Many of the articles I read on the topic, whether traditional – analogue – marketing or using new online platforms and digital tools, fail to explain the essence of marketing. Ask many marketing ‘professionals’ to define marketing and they’d fail to do it in a single sentence. Marketing is simpleContinue Reading
Redesigning public relations and marketing for entrepreneurs
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
How Russia Influenced The 2016 US Elections
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
Want to change the value public relations & marketing delivers?
Want to change the value public relations & marketing delivers? Measure it differently! Chances are you’re measuring the return on your investment based on awareness. You’re also likely relying on awareness to deliver commercial value. The PR industry likes it that way. The problem with using awareness to measure the value of PR is thatContinue Reading
Change the way you access public relations and marketing
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
Change the way you think about public relations & marketing
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading
Entrepreneurs: Build Your PR & Marketing Playbook
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry. They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field. They can see the end zone and are looking forContinue Reading
Magic Leap – Communications Lessons For Every Startup
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading