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Did you see Maserati’s first TV advert? What did you think? I’ve watched it… I don’t know how many times and every time I watch it I’m impressed. Very impressed. Many people didn’t understand it when it ran. Most hadn’t heard of the Marque, let alone the Ghibli brand. Questions and analysis about theContinue Reading
Why PR Agencies Don’t Publish Their Prices
Ever wondered why PR companies don’t publish their prices? Us too! If a PR company doesn’t publish its prices up front you should start to question why… and what else they aren’t telling you.
PR & Marketing. In That Order.
PR always comes before marketing, but do you know why? Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Networking and Building Key Relationships
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit. A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading
Disclosure and Transparency In Marketing
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.” This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Media Coverage Is Not Implied Endorsement
There’s a myth that media coverage in an implied endorsement. It’s not and, if we’re honest, never was. The myth was harder to maintain in the days of print and the early days of the internet. But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not anContinue Reading
What Is Buzz?
It is the, erm, buzz word for entrepreneurs and small business owners, but why? Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
What Is Awareness?
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone? If your business needsContinue Reading
What Is Brand?
You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do and everything you say.Continue Reading
Problem With Most Press Releases
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading