![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is theContinue Reading
The Repetition Myth of Public Relations
There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true? That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
Most PR + Marketing is Publicity
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity. In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon JohnsonContinue Reading
What Is Positioning?
Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot. Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading
What Is Engagement?
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
What’s The Difference Between A Press Release & A News Release
It’s very simple. A press release is about distributing a single piece of information to as large an audience as possible, via the media. A news release is about communicating news to an identified audience. What’s the difference between information and news? That will be the topic for tomorrow’s PR espresso. Continue Reading
What Is Content Marketing
Content marketing is the latest buzzword, but in reality, it’s nothing new! It’s just marketing that uses content as the delivery mechanism for the call to action. AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
How To Build Relationship With Journalists
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists? If it’s the former, these tips will help you to do the latter AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
Evaluating PR + Marketing Effort
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
How Much Should I Pay For PR?
Imagine you walk in to a store and see a jacket or top you like; or you walk on to the lot of an auto dealership looking for a new car. There’s no price on either item so you ask the price. “What’s your budget” the sales person asks. That’s how most PR agencies costContinue Reading