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It’s very simple. A press release is about distributing a single piece of information to as large an audience as possible, via the media. A news release is about communicating news to an identified audience. What’s the difference between information and news? That will be the topic for tomorrow’s PR espresso. Continue Reading
What Is Content Marketing
Content marketing is the latest buzzword, but in reality, it’s nothing new! It’s just marketing that uses content as the delivery mechanism for the call to action. AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
How To Build Relationship With Journalists
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists? If it’s the former, these tips will help you to do the latter AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
Evaluating PR + Marketing Effort
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
How Much Should I Pay For PR?
Imagine you walk in to a store and see a jacket or top you like; or you walk on to the lot of an auto dealership looking for a new car. There’s no price on either item so you ask the price. “What’s your budget” the sales person asks. That’s how most PR agencies costContinue Reading
Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising
Did you see Maserati’s first TV advert? What did you think? I’ve watched it… I don’t know how many times and every time I watch it I’m impressed. Very impressed. Many people didn’t understand it when it ran. Most hadn’t heard of the Marque, let alone the Ghibli brand. Questions and analysis about theContinue Reading
David Bowie Is… [the future of communications]
At the end of last year I went to the ‘David Bowie is’ exhibit at the Art Gallery of Ontario and I saw the future of marketing communications. If you’re in the business of communications, “David Bowie is” – a V&A exhibition – is a glimpse at the future of our industry. It’s an exampleContinue Reading
Why PR Agencies Don’t Publish Their Prices
Ever wondered why PR companies don’t publish their prices? Us too! If a PR company doesn’t publish its prices up front you should start to question why… and what else they aren’t telling you.
PR & Marketing. In That Order.
PR always comes before marketing, but do you know why? Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Networking and Building Key Relationships
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit. A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading