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Measurement Stack Measuring the effectiveness of a communications strategy requires the outcomes of each discipline to be quantified in terms of progress and ultimate impact. The success of a communications strategy relies on a specific data point and impact is a compound measurement of multiple metrics. The ultimate aim of public relations is actionable relationshipsContinue Reading
The Strategic Elements of Integrated Communications
Science is defined as an organized body of knowledge for forming testable hypotheses and predictions. In order for public relations and marketing to be examined scientifically it is necessary to organize it by creating a taxonomy to describe each element clearly. This taxonomy allows the interrelationship between each element to be better understood —Continue Reading
From Business Model Innovation To Go-To-Marketing
Re-thinking Corporate Communications Departments One of the biggest challenges for organizations is breaking down the silos between communications and other business functions. Within communications, there is also the challenge of identifying the role each discipline plays and the remit of each in relation to the others. The Lean Communications Periodic Table™, Framework™ and Methodology™Continue Reading
Integrating Eric Ries’s Build Measure Learn Into Communications Strategies
A New Integrated Communications Measurement Stack
Grunig & Hunt’s Models of Communication Visualized
Grunig & Hunt’s Models Communications academics Drs. Grunig and Hunt identified four relationship models: two-way symmetrical two-way asymmetrical public information press agentry These models form the basis of traditional organizational communications programs — but are largely limited to formal “message” or narrative-driven activities. There have been many attempts to quantify the value of usingContinue Reading
A Game of Inches
This afternoon I watched a pick-up game of football. Almost every play was an attempt at a long pass. Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies. Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading
Why Removing The Labels Makes Sense
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers. This is not – or at least, should not, beContinue Reading
An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight
Evidence-based Public Relations & Marketing Strategies
Listening to a webinar hosted by David Bland and Alex Osterwalder on the topic of testing business ideas they discussed the relative value of the idea and evidence that a business model will build a successful company. Too often the focus is placed on the idea rather than evidence that the product or service –Continue Reading