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I’ve read a few articles in recent days about smart PR and marketing, including this one by Jackie Nagel on ‘The New Normal‘. Smart PR and marketing is, to my mind, effective PR & marketing – it delivers the right message to the right audience at the right time in order to achieve the desired outcome.Continue Reading
PR Is About Who YOU Know – Not Who Your PR Agency Knows
Are you leasing relationships from your PR agency, rather than getting help to build them yourself? You might want to rethink your approach. Here’s why. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
When Should I Start To Think About Public Relations?
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso. Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading
What is PR?
The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading
Startup and SmallBiz PR Basics
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
The 4 Rs of Effective Public Relations & Marketing
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program. There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses – let’s call them the 4 Rs. The Right message The RightContinue Reading
Why Doesn’t My PR Strategy Work?
There are seven common reasons that public relations programmes don’t deliver the results that you want. He’s a quick overview: Your message is wrong. Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one. If the message is wrong all theContinue Reading
Public Relations Is Long Term – Not Just Real Time
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading
The Views Expressed Here Are Mine AND Those Of My Employer
“Views expressed are mine and not those of my employer” is a phrase that appears in many twitter profiles – and it’s meaningless. Whether the individual promotes the company they work for – as is often the case – or it’s just that your followers know who you work for, the views and opinions expressedContinue Reading