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Re-thinking Corporate Communications Departments One of the biggest challenges for organizations is breaking down the silos between communications and other business functions. Within communications, there is also the challenge of identifying the role each discipline plays and the remit of each in relation to the others. The Lean Communications Periodic Table™, Framework™ and Methodology™Continue Reading
A Game of Inches
This afternoon I watched a pick-up game of football. Almost every play was an attempt at a long pass. Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies. Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading
Building Actionable Relationships For Marketing Success | VIDEO
Evidence-based Public Relations & Marketing Strategies
Listening to a webinar hosted by David Bland and Alex Osterwalder on the topic of testing business ideas they discussed the relative value of the idea and evidence that a business model will build a successful company. Too often the focus is placed on the idea rather than evidence that the product or service –Continue Reading
PR & Marketing Glossary of Terms for Entrepreneurs
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee. The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
How To Sell Your Product Or Service Like Elon Musk
When I work with entrepreneurs I ask them repeatedly to tell me what their business does. In the majority of cases they talk about feature and function, rather than about the value it delivers to their customers. It’s often the biggest hurdle to growing a business. An effective value proposition focuses on the value toContinue Reading
Do I Need Public Relations, Marketing or Publicity?
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
Most PR + Marketing is Publicity
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity. In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon JohnsonContinue Reading
Why Bad Content Makes PR More Important
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading
What Is Content Marketing
Content marketing is the latest buzzword, but in reality, it’s nothing new! It’s just marketing that uses content as the delivery mechanism for the call to action. AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading