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Social Media is about the real-time internet. It’s about the opportunity to share ideas and information with an audience in real time. Social Media Marketing isn’t about posting stuff to Facebook or Twitter, or any of the other platforms – it’s about marketing, using the real-time web as a two-way delivery channel. Here’s a postContinue Reading
What is Publicity?
Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible. It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading
What Is Marketing?
Marketing is a term that is used widely but understood rarely. Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion. The majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading
What is PR?
The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading
Startup and SmallBiz PR Basics
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
The 4 Rs of Effective Public Relations & Marketing
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program. There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses – let’s call them the 4 Rs. The Right message The RightContinue Reading
Why Doesn’t My PR Strategy Work?
There are seven common reasons that public relations programmes don’t deliver the results that you want. He’s a quick overview: Your message is wrong. Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one. If the message is wrong all theContinue Reading
The “Expert” Myth
I’ve written about this before, and I’m writing again because it’s important. It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth. Just because you have a pointContinue Reading
How To Tell If My Social Media “Expert” Isn’t An Expert
This one is easy. Ask them for the case listing details and number – and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been an expert witness in court. The only way. For more on choosingContinue Reading
Public Relations Is Long Term – Not Just Real Time
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading