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In this edition of the THINK PR Espresso we talk about the right delivery channel. Social Media is touted by many as being the silver bullet for marketeers and PR people – it is a must-have tool for all organizations in order to deliver messages, content and to communicate with their audiences in real-time. It’sContinue Reading
When Is The Right Time For PR?
Timing is often overlooked by organizations planning their PR activities. If the timing is wrong everything else you do could be in vain. Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading
What Is The Right Message?
There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading
Whose Context Is It Anyway?
Context is the most often forgotten part of any PR, marketing and publicity strategy. But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Smart PR is Effective PR
I’ve read a few articles in recent days about smart PR and marketing, including this one by Jackie Nagel on ‘The New Normal‘. Smart PR and marketing is, to my mind, effective PR & marketing – it delivers the right message to the right audience at the right time in order to achieve the desired outcome.Continue Reading
PR Is About Who YOU Know – Not Who Your PR Agency Knows
Are you leasing relationships from your PR agency, rather than getting help to build them yourself? You might want to rethink your approach. Here’s why. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
What Use Is Hype For Growing A Business?
The common belief is that the more you hype something the more attractive it becomes to your target audience. The truth is that the more you hype the less believable your claims become and the higher you set expectations, the more likely it is that you will fall short.
Marketing Is 80:20
You know the 80:20 rule, right? 80 percent of your new business comes from 20 percent of your customer-base – so why do the majority of companies not spend the same proportion of their marketing energy, resources and budget on one-fifth of their customers and audience-base?
When Should I Start To Think About Public Relations?
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso. Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading
What is Effective PR?
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of articles published in both the PR industry media and in entrepreneur magazines and websites that offer ‘X things you shouldContinue Reading