From Business Model Innovation To Go-To-Marketing

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  Re-thinking Corporate Communications Departments One of the biggest challenges for organizations is breaking down the silos between communications and other business functions. Within communications, there is also the challenge of identifying the role each discipline plays and the remit of each in relation to the others. The Lean Communications Periodic Table™, Framework™ and Methodology™Continue Reading

Grunig & Hunt’s Models of Communication Visualized

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  Grunig & Hunt’s Models Communications academics Drs. Grunig and Hunt identified four relationship models: two-way symmetrical two-way asymmetrical public information press agentry These models form the basis of traditional organizational communications programs — but are largely limited to formal “message” or narrative-driven activities. There have been many attempts to quantify the value of usingContinue Reading

Growing A Startup Is Like A Game Of Football

A Game of Inches

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This afternoon I watched a pick-up game of football.  Almost every play was an attempt at a long pass.  Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies.  Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading