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A few weeks ago I read a piece in PR week by former Edelman EMEA CEO Robert Phillips pronouncing that public relations is dead. It’s something I’ve long said and Robert made some very valid points: “PR is dead. Its business model, dominated on the consultancy side by bloated networks selling bureaucracy over transformation and generalists over deepContinue Reading
Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy
I read this article by Ed Zitron on the Inc website earlier and tried to comment. When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
A public relations + marketing checklist for startup & smallbiz founders
A read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies. Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading
Why nobody trusts press releases
Research by a PR company claims that press releases are the most trusted source of company information. I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon Johnson is theContinue Reading
Why You Shouldn’t Pay a PR Agency Retainer
If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is theContinue Reading
The Repetition Myth of Public Relations
There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true? That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
Most PR + Marketing is Publicity
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity. In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon JohnsonContinue Reading
What Is Positioning?
Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot. Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading
What Is Engagement?
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
Why Bad Content Makes PR More Important
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading