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Without an iPhone killer Apple runs the risk of damaging the relationship it has with its customers
Is It Time You ‘Steve’ Your Product Catalog?
Is it time You ‘Steve’ your product catalog? Most companies sell too many products. They tweak feature sets, speed and feeds and accidentally create a new product. Or, they don’t want to miss out on sales opportunities, and so create products to cater for every possible customer possibility. Over time, product catalogs become bloated. TheyContinue Reading
What Entrepreneurs Can Learn About Social Media From Ford Motor Company
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit . The summit coincided with the North American International Auto Show. They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip. They also provided media accreditation for one day of the show. In return, they haveContinue Reading