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The key to effective story telling is to tell the story your audience wants to ‘read’
Why you should stop creating content & start building relationships
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
Why Are PR Retainer Fees SO Expensive?
Why is public relations so expensive – and what is the average retainer fee?
The PR industry needs a leader
The PR industry has lacked a credible leader for many years – probably as many as I have been working in it. That’s too long.
How to measure the ROI of public relations activity
Rather than trying to measure the value of public relations using an abstract like advertising equivalency what if we measure it on something that we already has value – relationship strength?
Public relations is a startup business strategy…
PR is associated by most, including the majority of people charging customers thousands of dollars every month for the privilege when they provide publicity and promotion services. That’s not what I do.
What is the definition of marketing?
The only goal of marketing is to compel a defined person or group of people to take a specific action. Promotion, as part of marketing, is also known as marketing communications.
BlackBerry Needs to THINK DIFFERENT
Nobody takes the company seriously anymore. It’s a troubled company with more attempts at recovering its lost dominance that most people assume the company has failed. Nobody knows what the company stands for these days.
PR and publicity – what is the difference?
If PR is media coverage, what is publicity? It’s the most important question your PR firm needs to answer.
THIS is the future of PR
Much has been written about the future of PR. The PR industry is either in denial or simply hopes that by asking the question often enough it will eventually convince its customers to give it what it wants.