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Context is the most often forgotten part of any PR, marketing and publicity strategy. But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Smart PR is Effective PR
I’ve read a few articles in recent days about smart PR and marketing, including this one by Jackie Nagel on ‘The New Normal‘. Smart PR and marketing is, to my mind, effective PR & marketing – it delivers the right message to the right audience at the right time in order to achieve the desired outcome.Continue Reading
PR Is About Who YOU Know – Not Who Your PR Agency Knows
Are you leasing relationships from your PR agency, rather than getting help to build them yourself? You might want to rethink your approach. Here’s why. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
What Use Is Hype For Growing A Business?
The common belief is that the more you hype something the more attractive it becomes to your target audience. The truth is that the more you hype the less believable your claims become and the higher you set expectations, the more likely it is that you will fall short.
Marketing Is 80:20
You know the 80:20 rule, right? 80 percent of your new business comes from 20 percent of your customer-base – so why do the majority of companies not spend the same proportion of their marketing energy, resources and budget on one-fifth of their customers and audience-base?
When Should I Start To Think About Public Relations?
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso. Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading
What is Effective PR?
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of articles published in both the PR industry media and in entrepreneur magazines and websites that offer ‘X things you shouldContinue Reading
What Is Social Media?
Social Media is about the real-time internet. It’s about the opportunity to share ideas and information with an audience in real time. Social Media Marketing isn’t about posting stuff to Facebook or Twitter, or any of the other platforms – it’s about marketing, using the real-time web as a two-way delivery channel. Here’s a postContinue Reading
What Is Marketing?
Marketing is a term that is used widely but understood rarely. Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion. The majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading
Startup and SmallBiz PR Basics
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading