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Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Apple needs to do more than sell iPhones
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
Apple’s communication strategy is risky
Apple – once the master communicator – is playing a dangerous game. It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise. For a company that was the master of understatement; a company known for the secrecyContinue Reading
What is marketing?
Very little of what is called marketing can be legitimately considered to be so.
What Is Influencer Marketing?
What is an influencer?
How to tell whether your content is marketing
If there’s no call to action then a piece of content is not a piece of marketing communication, it’s promotion.
Storytelling: are you telling the right story?
The key to effective story telling is to tell the story your audience wants to ‘read’
Why you should stop creating content & start building relationships
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
What is the definition of marketing?
The only goal of marketing is to compel a defined person or group of people to take a specific action. Promotion, as part of marketing, is also known as marketing communications.