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You know the 80:20 rule, right? 80 percent of your new business comes from 20 percent of your customer-base – so why do the majority of companies not spend the same proportion of their marketing energy, resources and budget on one-fifth of their customers and audience-base?
When Should I Start To Think About Public Relations?
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso. Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading
What is Effective PR?
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of articles published in both the PR industry media and in entrepreneur magazines and websites that offer ‘X things you shouldContinue Reading
What Is Social Media?
Social Media is about the real-time internet. It’s about the opportunity to share ideas and information with an audience in real time. Social Media Marketing isn’t about posting stuff to Facebook or Twitter, or any of the other platforms – it’s about marketing, using the real-time web as a two-way delivery channel. Here’s a postContinue Reading
What is Publicity?
Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible. It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading
What Is Marketing?
Marketing is a term that is used widely but understood rarely. Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion. The majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading
What is PR?
The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading
Startup and SmallBiz PR Basics
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
The 4 Rs of Effective Public Relations & Marketing
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program. There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses – let’s call them the 4 Rs. The Right message The RightContinue Reading
Why Doesn’t My PR Strategy Work?
There are seven common reasons that public relations programmes don’t deliver the results that you want. He’s a quick overview: Your message is wrong. Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one. If the message is wrong all theContinue Reading