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When I work with entrepreneurs I ask them repeatedly to tell me what their business does. In the majority of cases they talk about feature and function, rather than about the value it delivers to their customers. It’s often the biggest hurdle to growing a business. An effective value proposition focuses on the value toContinue Reading
A public relations + marketing checklist for startup & smallbiz founders
A read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies. Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading
PR & Marketing. In That Order.
PR always comes before marketing, but do you know why? Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
The best way to market a startup or small business
What’s the best way to market a startup or small business It’s a question that I see almost every day. Entrepreneurs looking for the “best” way to market a product, service or business. They’re looking for a silver bullet. The problem is there isn’t one. Depending on which “expert” you follow, the future is socialContinue Reading
Entrepreneurship In 3 Sets: What Entrepreneurs Can Learn From Athletes
Over the last few years it has been rare for me to take time off. I’m not talking about vacation. I’m talking about hours. Even when I’ve not been working directly on building my business, I’m thinking about it. Last week I allowed myself a rare afternoon off during work hours to spend an afternoonContinue Reading
What Entrepreneurs Can Learn About Social Media From Ford Motor Company
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit . The summit coincided with the North American International Auto Show. They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip. They also provided media accreditation for one day of the show. In return, they haveContinue Reading