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If there’s no call to action then a piece of content is not a piece of marketing communication, it’s promotion.
Public relations definition
Public Relations is everything an organization or entrepreneur does to build a relationship between it and an audience. It’s about building trust, credibility and demonstrating that you have a shared interest.
Most PR Firms Are Publicists (and how to tell the difference)
What is the difference between public relations and publicity? A publicity company offers media pitching as their primary service. A PR firm helps you build relationships with key people.
Storytelling: are you telling the right story?
The key to effective story telling is to tell the story your audience wants to ‘read’
Why you should stop creating content & start building relationships
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
The PR industry needs a leader
The PR industry has lacked a credible leader for many years – probably as many as I have been working in it. That’s too long.
How to measure the ROI of public relations activity
Rather than trying to measure the value of public relations using an abstract like advertising equivalency what if we measure it on something that we already has value – relationship strength?
Public relations is a startup business strategy…
PR is associated by most, including the majority of people charging customers thousands of dollars every month for the privilege when they provide publicity and promotion services. That’s not what I do.
BlackBerry Needs to THINK DIFFERENT
Nobody takes the company seriously anymore. It’s a troubled company with more attempts at recovering its lost dominance that most people assume the company has failed. Nobody knows what the company stands for these days.
PR and publicity – what is the difference?
If PR is media coverage, what is publicity? It’s the most important question your PR firm needs to answer.