![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
I read this article by Ed Zitron on the Inc website earlier and tried to comment. When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
Apple needs to do more than sell iPhones
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
Apple’s communication strategy is risky
Apple – once the master communicator – is playing a dangerous game. It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise. For a company that was the master of understatement; a company known for the secrecyContinue Reading
BlackBerry Needs to THINK DIFFERENT
Nobody takes the company seriously anymore. It’s a troubled company with more attempts at recovering its lost dominance that most people assume the company has failed. Nobody knows what the company stands for these days.
Apple needs an iPhone Killer
Without an iPhone killer Apple runs the risk of damaging the relationship it has with its customers
Is It Time You ‘Steve’ Your Product Catalog?
Is it time You ‘Steve’ your product catalog? Most companies sell too many products. They tweak feature sets, speed and feeds and accidentally create a new product. Or, they don’t want to miss out on sales opportunities, and so create products to cater for every possible customer possibility. Over time, product catalogs become bloated. TheyContinue Reading